AI-Assisted Product Messaging
My approach
I developed a structured prompt framework that I apply consistently across product launches. The prompt output outlines the current challenge practices face, the impact of those challenges, what's changing with the new functionality, the value to practices, and the success metrics. The output is a structured overview document that becomes the single source of truth for all downstream content.
Why it works
The prompt establishes a consistent persona and audience context, structures the output in a framework that maps directly to how customers think about value: outlining the challenge, the change, and the outcome. It produces content that can immediately feed presentations, emails, sales enablement materials, and customer communications.
Applied to
Five product launches to date, including the iKnowMed cloud migration communications featured in the Tech Comms section of this portfolio.
Example: Therapeutic Interchange Management
Therapeutic Interchange Management (TIC) is a new iKnowMed feature that allows oncology practices to configure preferred biosimilar defaults at the practice level, automating a process that was previously manual and prone to inconsistency.
Starting from the BRD and Jira documentation, I used this workflow to produce a structured overview and value framework, which was then developed into an executive presentation used by the Vice President of Customer Success and Head of Product Marketing for a summit meeting with our largest customer.
The AI-assisted overview document: View TIC Value Framework
The executive presentation built from it:View Slide Deck
Using generative AI, I’m able to deliver a messaging framework that would typically take at least several days to develop and would require interviews with product managers, review of technical specs, and multiple rounds of revision.
In a fraction of the time, I’m able to deliver a consistent structure across every initiative. Leadership walks into any conversation with a unified, value-based narrative rather than a features list.
This workflow directly supports one of the most important things any strategic communicator can do: ensuring the organization speaks with one voice about why something matters, not just what it is, before a message ever reaches an audience.