Product Marketing | Strategic Communications

With more than 18 years of experience, I specialize in translating complex product capabilities into value-driven messaging that moves customers from awareness to adoption. I bring a journalist's curiosity and a bias for action to the world of B2B SaaS product marketing — building the GTM strategy, positioning, and narratives that help organizations grow.

I'm currently seeking product marketing leadership roles where I can apply my expertise in value storytelling, go-to-market strategy, and AI-assisted messaging to drive your next phase of growth.

Experience

Ontada, a McKesson company | Sr. Manager, Product Marketing and Communications
April 2020 – Present 

Lead a small team providing product communications and go-to-market tools for Ontada technology B2B SaaS portfolio serving the community oncology market.

• Designed and implemented the communications operating model transformation, including creating the formal framework for incident response and communications, and integrating modern email management tools.

• Lead technology incident communications response, serving as the communications lead for critical, time-sensitive technical events.

• Created baseline communications engagement measurement for portfolio, growing audience by 150% and doubling engagement in two years for flagship product.

• Own and drive editorial calendar across portfolio. Lead cross-functional launch marketing and communications efforts in support of product releases and new functionality.

• Own operations, planning, and execution of customer engagement through Clinical Review Board, Physician Champions, product focus groups, and other customer meetings with product management.
  

McKesson | Product Manager – Operations and Communication
Aug. 2019 – April 2020 

Supported creation of the product management development lifecycle for McKesson’s Technology Solutions portfolio. Worked with cross-functional stakeholders to refine artifacts, RACIs, and supported change management.

• Helped implement Workboard across Technology Solutions Business Unit, measuring objectives and key results progress.

• Created editorial guidelines and co-led customer communications review workstream for product communications across the portfolio.

• Implemented partnership with eCornell to enable continuing education for product management team. Leveraged by McKesson corporate human resources for entire company.
  

McKesson | Senior Product Content Manager
July 2017 - Aug. 2019

Wrote clear, concise user-focused portal content, micro-copy, and operational notifications for the My Care Plus patient portal and The Oncology Portal provider portal.

• Collaborated with product management and scrum teams to flow out user experiences using Agile methodologies. Worked with stakeholders to understand requirements for new and existing features.

• Created and managed editorial standards and style guides to create a cohesive brand voice for product marketing campaigns.

• Designed and executed Life Sciences editorial and marketing strategies for patients and clinicians based on feedback and data to help drive engagement for patient and physician portals.

• Activated branded email campaigns through compelling storytelling and meaningful, purpose-driven messaging for audiences.
  

Baylor College of Medicine | Social Media Manager
Feb. 2016 – July 2017

Developed organization’s first cohesive social media program spanning education, research, and healthcare imperatives. Created standard procedure for social media guidelines, including emergency communications and IRB-approved recruitment protocols.

• Developed, coordinated, and directed digital campaigns to reflect College priorities in communications and marketing.

• Used analytics and web traffic reports to measure and maximize effectiveness of social media, while employing social listening and conducting reputation management.

• Managed, trained, and guided employees administering more than 50 affiliated Facebook and Twitter accounts.

• Developed content for Baylor’s public, internal sites, and blog verticals.

• Trained C-Suite in social media best practices and helped develop content.
  

Baylor College of Medicine | Communications Writer
Dec. 2012 – Feb. 2016

Launched college blog and oversaw the growth and launch of additional verticals. Helped successfully enable a college-wide content audit and migration to a new content management system.

• Developed content for Baylor public and internal sites.

• Worked with internal stakeholders to unpack medical jargon as a contributor and editor for Baylor’s blog network.

• Led exercises for clinical department and clinic content restructuring, as well as intranet usability and persona development.

• Managed flagship social media accounts.
  

University of Pittsburgh | Assistant Editor and Senior News Representative
June 2011 – Oct. 2012

Developed strategy and content for Pitt's early foray into social media. As the subject-matter expert, worked with administration and schools as a consultant for the University on issues and best practices. Developed digital emergency communications policy.

• Developed and implemented communication strategies across print, television, and digital media through releases, pitches, op/eds, media training for professors, press conferences, event planning, emergency, and internal communications.

• Planned, wrote, and produced editions for the university’s official paper The Pitt Chronicle.

• Managed websites for The Pitt Chronicle and Pitt News, implementing SEO strategies.
  

Houston Community Newspapers | Editor
March 2008 –  March 2011

Produced publications of two community titles, providing editorial oversight and management of staff, paper, web sites, and social media.

As News editor from 2008-2009: Senior political correspondent that led  program building beats and coverage in new communities. Mentored cub reporters through transition of owning the new beat to help ensure successful onboarding and continuity in coverage.

Stillwater NewsPress | News Editor
May 2005 – Aug. 2006

Local government beat reporter. Wrote weekly anchor story for Sunday’s A1, Lifestyle, or Local section. Editing, pagination, and layout responsibilities daily.

Skills

PROFESSIONAL

AP Style
Change Management
Content Strategy & Execution
Corporate Communications
Crisis/Emergency Communications
Cross-Functional Collaboration/Leadership
Customer Engagement
Data-Driven Messaging
Editorial Calendar Ownership
Email Marketing Management
Go-to-Market (GTM) Strategy
Internal Communications
Mentoring/Coaching
Messaging Strategy
Metrics/Measurement
Micro-Copy/UX Writing
Persona Development
Product Communications
Product Marketing
Product Launch Framework
Reputation Management
Scaled Agile Product Management
SEO Strategies
Social Media Program Development
Stakeholder Management
Strategic Presentation and Storytelling
Technical Content Distillation
Vendor Management

TECHNICAL

Adobe Photoshop and InDesign
Asana
Basic web design and HTML, Drupal, Blox and WYSIWYG CMS
Canva
Generative AI for Marketing
Hootsuite, SproutSocial
Mailchimp
Microsoft Powerpoint
Moqups
Prompt Engineering
SharePoint creation and management
WordPressWorkboard