Strategic Communications | Value Storytelling

Senior marketing and communications leader with 18 years of experience developing and executing integrated marketing strategies for complex, matrixed healthcare organizations. Proven track record building value narratives, leading cross-functional GTM execution, and developing the content ecosystems that drive provider engagement, product adoption, and measurable business growth.

Deep expertise in B2B marketing strategy, portfolio positioning, sales enablement, and multi-channel content strategy.

Experience

Ontada, a McKesson company | Sr. Manager, Product Marketing and Communications
April 2020 – Present

Lead product marketing and value storytelling for the Ontada provider technology portfolio, driving integrated GTM strategy, launch marketing, and provider-facing content ecosystems across the community oncology market. Partner with account product, and customer success to build sales enablement materials and campaigns that support adoption and retention.

• Designed and implemented the communications operating model transformation, including creating the formal framework for incident response and communications, and integrating modern email management tools.

• Lead technology incident communications response, serving as the communications lead for critical, time-sensitive technical events.

• Created baseline communications engagement measurement for portfolio, growing audience by 150% and doubling engagement in two years for flagship product.

• Own and drive editorial calendar across the portfolio, leading cross-functional integrated communications planning in support of organizational initiatives and strategic priorities.

• Build and maintain strategic stakeholder relationships across product management and customer-facing teams, leading customer advisory board communications and structured engagement forums to foster organizational alignment and a unified communications culture.

• Develop executive briefing documents, key message frameworks, and talking points for senior leadership forums and strategic planning sessions.

McKesson | Product Manager – Operations and Communication
Aug. 2019 – April 2020

Supported creation of the product management development lifecycle for McKesson’s Technology Solutions portfolio. Worked with cross-functional stakeholders to refine artifacts, RACIs, and supported change management.

• Helped implement Workboard across Technology Solutions Business Unit, measuring objectives and key results progress.

• Created editorial guidelines and co-led customer communications review workstream for product communications across the portfolio.

• Implemented partnership with eCornell to enable continuing education for the product management team that was subsequently adopted by McKesson corporate HR enterprise-wide.

McKesson | Senior Product Content Manager
July 2017 - Aug. 2019

Wrote clear, concise user-focused portal content, micro-copy, and operational notifications for the My Care Plus patient portal and The Oncology Portal provider portal.

• Collaborated with product management and scrum teams to develop out user experiences using Agile methodologies. Worked with stakeholders to understand requirements for new and existing features.

• Created and managed editorial standards and style guides to create a cohesive brand voice for product marketing campaigns.

• Designed and executed Life Sciences editorial and marketing strategies for patients and clinicians based on feedback and data to help drive engagement for patient and physician portals.

• Activated branded email campaigns through compelling storytelling and meaningful, purpose-driven messaging for audiences.
  

Baylor College of Medicine | Social Media Manager
Feb. 2016 – July 2017

Developed organization’s first cohesive social media program spanning education, research, and healthcare imperatives. Created standard procedure for social media guidelines, including emergency communications and IRB-approved recruitment protocols.

• Developed, coordinated, and directed digital campaigns to reflect College priorities in communications and marketing.

• Used analytics and web traffic reports to measure and maximize effectiveness of social media, while employing social listening and conducting reputation management.

• Managed, trained, and guided employees administering more than 50 affiliated Facebook and Twitter accounts.

• Developed content for Baylor’s public, internal sites, and blog verticals.

• Trained C-Suite in social media best practices and helped develop content.
  

Baylor College of Medicine | Communications Writer
Dec. 2012 – Feb. 2016

Launched college blog and oversaw the growth and launch of additional verticals. Helped successfully enable a college-wide content audit and migration to a new content management system.

• Developed content for Baylor public and internal sites.

• Worked with internal stakeholders to unpack medical jargon as a contributor and editor for Baylor’s blog network.

• Led exercises for clinical department and clinic content restructuring, as well as intranet usability and persona development.

• Managed flagship social media accounts.
  

University of Pittsburgh | Assistant Editor and Senior News Representative
June 2011 – Oct. 2012

Developed and executed integrated external communications strategies across print, broadcast, and digital media, including press releases, op-eds, media training, press conferences, and emergency communications policy. Served as the University's subject-matter expert on digital strategic communications and stakeholder engagement.

• Planned, wrote, and produced editions for the university’s official paper, The Pitt Chronicle.

• Managed websites for The Pitt Chronicle and Pitt News, implementing SEO strategies.
  

Houston Community Newspapers | Editor
March 2008 –  March 2011

Served as managing editor of two community publications. Directed editorial staff, set story assignments, managed the editorial calendar, and maintained editorial standards across print, web, and social media.

• As News editor from 2008-2009: Senior political correspondent, led program building beats and coverage in new communities. Mentored cub reporters through transition of owning the new beat to help ensure successful onboarding and continuity in coverage.

Stillwater NewsPress | News Editor
May 2005 – Aug. 2006

Local government beat reporter. Wrote weekly anchor story for Sunday’s A1, Lifestyle, or Local section. Editing, pagination, and layout responsibilities daily.

Skills

PROFESSIONAL

AP Style
Change Management
Content Strategy & Execution
Corporate Communications
Crisis/Emergency Communications
Cross-Functional Collaboration/Leadership
Customer Engagement
Data-Driven Messaging
Editorial Calendar Ownership
Email Marketing Management
Go-to-Market (GTM) Strategy
Internal Communications
Mentoring/Coaching
Messaging Strategy
Metrics/Measurement
Micro-Copy/UX Writing
Persona Development
Product Communications
Product Marketing
Product Launch Framework
Reputation Management
Scaled Agile Product Management
SEO Strategies
Social Media Program Development
Stakeholder Management
Strategic Presentation and Storytelling
Technical Content Distillation
Vendor Management

TECHNICAL

Adobe Photoshop and InDesign
Asana
Basic web design and HTML, Drupal, Blox and WYSIWYG CMS
Canva
Generative AI for Marketing
Hootsuite, SproutSocial
Mailchimp
Marketo
Microsoft Powerpoint
Moqups
Prompt Engineering
SharePoint creation and management
WordPressWorkboard