Technology Messaging
Strong product adoption starts with clear value positioning. My work in technology messaging is built around one question: why does this change matter to the people using it? I partner with product, engineering, and clinical teams to translate technical capabilities into user-centric benefits — developing the positioning, messaging, and multi-channel content that moves customers from awareness to confident adoption.
Launch Positioning & Adoption Messaging
Developing the value narrative and go-to-market content that frames new functionality in terms of what it means for practice efficiency, clinical confidence, and patient outcomes — not just what it does technically.
Cross-Functional Positioning
Partnering with Product Management, Engineering, and Clinical teams to synthesize technical functionality into user-centric benefits and consistent messaging across all customer touchpoints.
Executive Voice & Strategic Narrative
Adopting the voice of medical and technology leadership to communicate strategic vision, build trust in product stability, and support provider adoption.
Customer Value Messaging
Crafting clear, empathetic communications that connect product capabilities to real-world outcomes for oncology providers and patients.
Product & Platform Launches
Molecular Results Mapping: Developed launch communications for new molecular data integration, emphasizing the value of streamlined genomic insights for oncologists.
iKnowMed Provider Mobile Application: Managed the end-to-end communication strategy for the launch of the provider mobile app, focusing on workflow efficiency and on-the-go access.
Technical Customer Messaging
Cloud Migration: I developed a multi-phase communications strategy in support of Ontada’s infrastructure upgrade to Microsoft Azure. To build trust among practices and vendors, I demystified the technical upgrade and proactively managed expectations about the maintenance window. My messaging emphasized long-term benefits—such as enhanced security and faster innovation—while reassuring users that their workflows and experience would remain unchanged. This comprehensive approach uses tailored collateral across internal and external channels to ensure a seamless transition over several months.
Clinical Ghostwriting
Medical Director Communications: Authored strategic emails on behalf of the Medical Director to socialize clinical updates and organizational priorities.
Patient-Focused Engagement
Responsive Patient Web Experience: Led the rollout of the new responsive mobile web interface for patients, ensuring a seamless transition and clear instructions for cross-device usage.
Patient Survey Invitations: Designed and deployed targeted invitations for patients to participate in surveys supporting life sciences engagements, focusing on high response rates and clear value propositions.